Wildfire's Twelve Months of Social: where great social never stops

The quest for fan and community engagement never stops, so it can sometimes feel difficult to come up with new ideas for clever and compelling social campaigns for your marketing mix.

We understand.

That’s why we’ve committed to a year-long initiative we’re calling “The Twelve Months of Social”— every month we'll showcase a savvy new social idea: a contest or promotion, tips on running social ads, an engaging template (like January’s) that you can customize in minutes, and more. You’ll see how Wildfire keeps its social fresh and flowing, and how you can do it too.

We’ve gone all out— even the “wrapper” for this initiative is a social campaign idea: we’re using the Wildfire Daily Reveal Calendar template (which we’ve only customized the design of in order to launch) to display each new month’s app to check out.



Check out what's new this month (and get ready to rock with Spotify), or contact us to kick off your social campaign today! Tell us what you think of the campaign, too, by using the hashtag #12moSocial on Twitter, Instagram, or Google+!

Case Studies: Scaling Social Business with the Altimeter Group

For large enterprises, managing social across teams, sub-brands, networks, regions, time zones, and languages, takes a great deal of planning and coordination. The Altimeter Group just tackled this topic in a report on how four major brands have created scalable social businesses while successfully engaging consumers: “Case Studies: Scalable Social Business.”


PUMA, a Wildfire client, is one of the brands featured in the report. With limited headcount, PUMA has successfully scaled its social presence across regions, networks and sub-brands. An excerpt from the PUMA section of the report highlights the ways in which the global apparel and footwear company uses Wildfire to do this:

“PUMA first looked to SMMS vendor Wildfire (now a part of Google), primarily to coordinate and schedule posts. Later, it would rely on Wildfire to help with moderation of spam and inappropriate content, language translation, and content targeting, as well as governance across its regional markets. Holmes notes that the regional emphases have had a clear impact. ‘The company has seen engagement grow significantly,’ she says.”

Check out the full, free report “Case Studies: Scalable Social Business” here. Comment below and let us know what you think of how these four enterprises have uniquely approached scaling for social.

Case Studies - Scaling Social Business from Altimeter Group Network on SlideShare

The Road to ROI: Four social strategies every brand needs to know in 2013 with Jeremiah Owyang

When done right, social marketing can be a powerful lever not only to influence how consumers think and talk about your brand, but also to amplify your brand presence and message to drive measurable business results and ROI. How can your team strategize to achieve greater success with social media marketing in 2013 than ever before?

Join Wildfire for a live webinar with industry expert Jeremiah Owyang, of the Altimeter Group, to get the top social marketing strategies for:

• Alignment: How to sync your social with your business objectives.


• Impact:  Ways to maximize results by allocating social where and when it makes sense in your marketing plan.


• Organization: How to line up your resources the way top social
  brands do.


• Engagement: Key strategies to strengthen the core of your social success.

How do top brands execute these strategies in real life? Don’t miss your chance to find out. Register now!

TIME: January #SMBiGbloghop

It's a new year, a new beginning and a wonderful time of year, especially for our Social [Media] Butterflies. New faces, more inspiration and some exciting things will be happening this year for SMB, and we cannot wait to have you join us!

We will of course be continuing our monthly blog hop, on the 29th of every month. This month, our theme is TIME. Here's the hop order:

Jenny Gecos http://mycreativelife29.blogspot.com/
Ellie Augustin http://scrapbookmamaof4kidz.blogspot.com/
Kristin Doughtie Long http://purplestarfishdesigns.blogspot.com/
Corinne Smilovici http://corinnesmilovici.blogspot.com/
Malika Kelly http://www.malikakelly.blogspot.com/
Shay Tibbs http://sbookinshay29.blogspot.com/
Trisha Galang  http://www.trisha-grace.blogspot.com/
Kristin Tweedale http://rukristin.blogspot.com/
Suz Mannacke http://livealifeextraordinary.blogspot.com/
Amanda De Jong http://www.somethingsorta.blogspot.com/

We hope you enjoy our projects this month, and would LOVE to have you link up with us, come back here and enter any projects you finish by next months hop, February 28th, and YOU could be asked to be one of our guest designers!  Thanks again for stopping by!

Pantone color of the year 2013: Emerald green!!

EMERALD.Punctual as always the U.S. company Pantone has elected the color of the year 2013.. and this time the choice fell right on my favorite color,the emerald green!
Right now the best we can do to get into this mood is to be inspired by some of the most beautiful images found on the web.
So get ready to dye green your worlds, from make-up to wardrobe,through design for spaces up to arrive
accessories for your puppy or the clerk for the study (Yes I did!) This year will be the color of hope and I couldn't be happier!

SMERALDO.Puntuale come sempre l'azienda statunitense Pantone ha eletto il colore dell'anno 2013...e questa volta la scelta è caduta proprio sul mio colore preferito,il verde smeraldo!
Adesso per entrare al meglio nel mood non ci resta che lasciarci ispirare da alcune delle immagini più belle trovate sul web.
Preparatevi quindi a tingere di verde i vostri mondi,dal make up al guardaroba,passando per il design per ambienti fino ad arrivare agli accessori per il vostro cucciolo o alla cancelleria per lo studio (si l'ho fatto!) quest'anno sarà del colore della speranza e io non potrei esserne più felice!


TWITTER / BLOGLOVIN / GOOGLE+ / PINTEREST

 

My wishlist of the week sales edition

SALE.Finally the time that every self-respecting fashionista waiting with great trepidation has come,the seasonal sale.

This year I decided to stake everything on online stores,some for lack of time due to the preparation of various exams and my daily schedule,a bit for lack of desire and patience in making  kilometric files elbowing to get that blue dress that I really like and that  I've seen point to that blonde girl which certainly will suit better than me.

 And let's face it,on internet you make the best business all year round let alone with the sales!!

So as every time I do shopping online I "fill" a list of the most interesting things found on the web,what are the pieces that you'll buy first without even thinking?And what's in your sales wishlist?Tell me...

 

SALDI. Finalmente è arrivato il momento che ogni fashionista che si rispetti aspetta con tanta trepidazione,i saldi di fine stagione.

Quest'anno ho deciso di puntare tutto sui negozi online,un pò per mancanza di tempo dovuta alla preparazione di esami vari e ai miei impegni giornalieri,un pò per mancanza di voglia e pazienza nel fare file chilometriche, sgomitare per accaparrarmi quel vestito blu che mi piace tanto e che ho visto adocchiare a quella ragazza bionda alla quale di sicuro starà meglio che a me. E poi diciamola tutta,su internet si fanno i migliori affari tutto l'anno,figuriamoci con i saldi!!

Così come ogni volta che mi do allo shopping online ho "compilato" una lista delle cose più interessanti trovate sul web,quali sono i pezzzi che comprereste per primi senza nemmeno pensarci?E cosa c'è nella vostre wishlist dei saldi?Raccontate...

THE LIST:

Jovonnista trench 64,45 €

Yes to cucumbers ultimate calming facial kit  19,99 £ (24,03 €)via feelunicque

Mulberry Lilly bag  450 € via runin2

topshop  peaches premium gem heels 59 €

Chloè bracelet 100 € via runin2

Cosmetic Pouch blue balcony print 24,15 € via Boticca

Sea urchin ebony brass pendant 12,50 € via Boticca

Asos heart print laptop case 13,89 €

Daniel Wellington watch 152,95 €

Sam Edelman loafers 82,22 €

Romwe orange cape 146,99 €

River Island heart print sweater 42,62 €

Illamasqua lips kit 27,78 €

Burberry body edp 38,25 £ (45,79 €) via feelunicque

The coat

THE COAT. Finally, after I do not even know how long I'm able to post an outfit  on the blog.It's strange pose in front of the camera after all this time,I felt so clumsy as if it was the first time...I decided to wear a  Forever21coat bought last year and never wore,one of those items that either you love them or hate them (I love it) matched with a cream dress and brown boots.A look a little unusual for me but I have to say that I don't mind.


THE COAT. Finalmente,dopo non so neanche io quanto tempo torno a postare un outfit sul blog.Fa strano posare davanti la macchina fotografica dopo tutto questo tempo,mi sentivo impacciatissima quasi come fosse la prima volta...ho deciso di indossare un cappotto di Forever21 comprato l'anno scorso e mai indossato,uno di quei capi che o li si ama o li si odia (io lo adoro) abbinato a un vestitino color crema e a degli stivali marroni.Un look un pò insolito per me ma devo dire che non mi è dispiaciuto.

I was wear :

coat FOREVER21

boots FOREVER21

bag MARIO VALENTINO

jewels CHANCE